Expanding on its current line-up, Vuka Natural Energy Drinks launched a new flavor: Thrive. 

Culver City, Calif.-based Zevia, the zero-calorie, naturally sweetened soda brand, announced the addition of two new product lines to its portfolio: Energy and Sparkling Water. The new lines will complement the brand's existing share of the natural zero-calorie soda market in the United States, the company says.

Although many beverage trends come and go, energy has become one of the top functions consumers continue to demand from beverages. And today’s consumers want more than just energy — they want beverages that cater to health-and-wellness trends, and the energy drink category is no exception.

Chasing Rabbits LLC offers its self-titled natural energy drink in select markets. 

Launched in 1989, TV commercials featuring the Energizer Bunny, the sunglass-wearing pink toy rabbit, have entered the vernacular as a representation for anything that endlessly continues. As more consumers strive to “get up and go,” energy drinks also have entered the mainstream, according to ingredient suppliers.

Red Bull North America Inc. expanded its Red Bull Editions product line with the release of Red Bull Orange Edition.