Celsius Holdings Inc. introduced its newest line of fitness drinks: Celsius Heat. 

New Hyde Park, N.Y.-based Liquid Management Partners, the manufacturer of Liquid Ice Energy Drink, announced the launch of its first seasonal packaging: Liquid Ice America.

In anticipation of summer, Santa Monica-based Red Bull North America released Red Bull Summer Edition Grapefruit Twist. 

As physicist Albert Einstein once said: “Life is like riding a bicycle. To keep your balance, you must keep moving.” As today’s American consumers look to keep moving, they are turning to various forms of energy-inducing foods and beverages. However, in the spirit of Einstein’s quote, consumers also are in search of more balanced energy resources.

Living Essentials LLC announced the launch of 5-Hour Energy Extra Strength Apple Pie.

Farmington Hills, Mich.-based Living Essentials LLC, the makers of 5-hour Energy shots, announced that it is now an official partner of the 2017 and 2018 MLB All-Star Games. 

CEO Update has named Susan K. Neely, president and chief executive officer (CEO) of the Washington, D.C.-based American Beverage Association (ABA), the 2017 Trade Association CEO of the Year, an annual award recognizing outstanding trade association executives. Neely received the award for her forward-thinking leadership as the head of the ABA and her dedication and service to the wider association community, the company says.