Premium energy drink UPTIME, Los Angeles, announced its partnership with Cade Cunningham, the rookie basketball player just selected as the No. 1 overall NBA Draft Pick by the Detroit Pistons. The collaboration is the award-winning Oklahoma State star's first with a beverage company.

Kill Cliff, Atlanta, marked its 10th anniversary and longtime partnership with the Navy SEAL Foundation (NSF) by dropping a limited-edition commemorative can. 

MTN DEW GAME FUEL, the brand developed by and designed for gamers, announced the launch of a new flavor created in partnership with video game streaming personality Jack "CouRage" Dunlop. The brand's new collaboration with the popular streamer coincides with the launch of a limited-edition flavor that's perfect for summer: MTN DEW GAME FUEL CouRageous Sherbet, it says.

Chicago-based Information Resources Inc. (IRI) announced the release of its 2020 New Product Pacesetters, the 26th annual report revealing the top new product launches across food and beverage and non-food sectors.

Riff expanded its product offerings with the introduction of Riff Energy+ Immunity, the brand’s first sparkling energy drink focused on plant-powered energy and immunity benefits. 

G FUEL is releasing two new G FUEL Sparkling Hydration flavors: Black Cherry and Kiwi Strawberry. The launch coincides with Disney's "Star Wars: The Bad Batch," an original Disney+ animated series that made its debut May the fourth, also known as Star Wars Day.

BIG3, a three-on-three pro basketball league founded by Ice Cube featuring All-Stars, Hall of Famers and World Champions, announced Monster Energy as the official energy drink of the league. 

Red Bull Energy Drink, a brand of Red Bull USA, unveiled its 2021 Summer Edition Dragon Fruit release.