San Diego-based Rowdy Energy announced that it recently brand partnered with Camielle Kostek, former New England Patriots cheerleader and current host of TBS’ “Wipeout.” Kostek will serve as the Chief Wellness Officer for its new calorie-burning line Power Burn. Launched in February, the beverage contains zero sugar and 160 mg of natural caffeine from green tea and green coffee and contains just 5 calories.
Championship Citrus Cherry available on GameFuel.com
April 7, 2022
MTN DEW GAME FUEL, a brand of Purchase, N.Y.-based PepsiCo, and Dr Disrespect are taking their relationship to the next level with the release of Championship Citrus Cherry. The fan favorite is finally back and bolder than ever, including a limited-edition can while supplies last on GameFuel.com.
Walmart to debut limited-edition energy drink in April
March 30, 2022
With bright summer days on the horizon, Red Bull unveils the latest in their Red Bull Edition series with the launch of Red Bull Summer Edition Strawberry Apricot. The limited time offering will be available on April 4, in select retailers, and nationwide on May 1 just in time for the warmer weather ahead.
Starbucks Corp. entered the energy category for the first time with the introduction of Starbucks BAYA Energy, a ready-to-drink (RTD) beverage, which is crafted from caffeine naturally found in coffee fruit.
Rowdy Energy, created by beverage entrepreneur Jeff Church and 2x NASCAR Cup Champion Kyle Busch, announced the brand’s newest product line: Power Burn.
ZOA has expanded is healthy energy drink portfolio with a pre-workout supplement: ZOA+. Launching exclusively with GNC, ZOA+ reimagines the traditional powder-based pre-workout options with its zero sugar, 12-ounce ready-to-drink supplement packed with 200 mg of natural caffeine, while maintaining a fruit-forward flavor profile, the company says.
Rockstar Unplugged launch coincides with new partnership with MTV
February 1, 2022
Rockstar Energy Drink, a brand of Purchase, N.Y.-based PepsiCo, is creating a new kind of energy drink with the launch of Rockstar Unplugged. Rockstar Unplugged focuses less on providing a big hit of energy and more focus on enhancing good vibes with ingredients like hemp seed oil and B vitamins, the company says.
Exclusive offers with convenience store coincide with energy drink launch
January 28, 2022
CELSIUS, a brand of Boca Raton, Fla.-based Celsius Holdings Inc., announced a new flavor exclusively available at participating 7-Eleven and Speedway stores. Sparkling Mango Passionfruit CELSIUS energy drink is a combination of sweet and tart for an afternoon pick-me-up, or as the ideal beverage to pair with 7-Eleven snacks, the company says.