The Los Angeles Lakers named El Segundo, Calif.-based G.O.A.T. Fuel as the official energy drink of the team. G.O.A.T. Fuel is a health-focused energy drink, founded by NFL Hall of Famer and noted G.O.A.T. Jerry Rice, his daughter Jaqui Rice Gold and Trevion Gold. 

Red Bull, in time for the winter season, unveiled Red Bull Winter Edition Pomegranate. This year's Red Bull Winter Edition features the taste of pomegranate with notes of sour cherry and red berries, the company notes.

5-hour ENERGY, a brand of Living Essentials, Farmington Hills, Mich., is kicking the football season off by giving fans the opportunity to win the ultimate football experience: fans enter their product receipts for a chance to win $10,000.

Farmington Hills, Mich.-based Living Essentials LLC, the makers of 5-hour ENERGY shots, announces the launch of a new carbonated energy beverage in a 16-ounce can. 

Monster Energy is giving consumers more ways to experience the brand in the gaming world with its launch of limited-edition Apex Legends cans available in-store nationwide through December.

C4 Energy, a brand of Nutrabolt, Austin, Texas, announced an innovative partnership with Mars Wrigley to launch four new STARBURST candy-inspired flavors: Strawberry, Cherry, Orange and Lemon. 

Rowdy Energy, the energy drink brand founded by NASCAR driver Kyle Busch and entrepreneur Jeff Church, is expanding its lineup with the launch of Blue Raspberry and Grape. 

G FUEL introduced the FaZe Clan G FUEL Variety Pack featuring MFAM Punch, Sour Blue Chug Rug and FaZeberry at Sam's Club stores.

Kill Cliff has partnered with UFC athlete Israel Adesanya for an expansion of the brand’s IGNITE line with its latest release: Tekilla Kiwi.

G FUEL released a new variety: Flavor Bombs. The new G FUEL flavor is available in 16-ounce cans gfuel.com and will be sold in select stores in the United States.