Sports Drinks

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BODYARMOR Sports Drink announced a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon. Alongside the new visual identity is the launch of “Choose Better,” an integrated master-brand campaign.

Gatorade announced the release of its newest products: Gatorade Flavor Mashups. 

G FUEL is taking performance to a new level with its latest innovation: Hydration + Focus. 

Created with four-time NBA Champion Stephen Curry, PLEZi Hydration is the latest collaboration from PLEZi Nutrition’s partnership with Stephen and Ayesha Curry, who are both co-founders and brand ambassadors of the PLEZi Hydration product.

Throne SPORT COFFEE, created by beverage industry veteran Michael Fedele in partnership with pro football quarterback Patrick Mahomes, announced the launch of its first new flavor: Mint Mocha.

Dymatize, a sports nutrition brand, announced the launch of two new innovations: Dymatize Performance Protein Shakes and Energyze Pre-Workout.

ROAR Organic, Bethlehem, Pa., is turning up the flavor with the launch of its new Dragon Fruit Punch, now available in their organic ready-to-drink lineup. ROAR also announced it is teaming up with Plastic Bank.

RECOVER 180 unveiled its newest flavor: Strawberry Banana, featuring organic coconut water, essential vitamins, and key minerals to support hydration, the company says.

Animal, from the parent company Universal Nutrition, announced the launch of Animal Clear Whey Isolate, a protein supplement designed to offer a refreshing alternative to traditional whey proteins.

Alex Cooper, host of the “Call Her Daddy” podcast and founder of The Unwell Network, has expanded her empire once again with a new hydration drink: Unwell Hydration.