Bottled Water

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Essentia Water announced a new partnership with Emmy-nominated actor and producer Millie Bobby Brown. Brown will be featured in an upcoming installment of Essentia's “Stop for Nothing” campaign series, which highlights how she balances her many roles by taking a moment to hydrate and recenter.

The American Beverage Association (ABA), Washington, D.C., announced that Kevin Keane will serve as interim president and CEO effective immediately. Keane will succeed Katherine Lugar, who recently announced she will return to the hotel industry as executive vice president of global corporate affairs at Hilton.

Sparkling Ice, a brand of Talking Rain Beverage Co., introduced its newest flavor: Tropical Punch, adding to its Sparkling Ice Caffeine lineup.

As more consumers seek out low, no-alcohol drinks within the water and seltzer categories, HOP WTR continues to ride the “sober curious” wave with its “better-for-you” hoppy waters. 

Re-establishing the brand as a modern fitness authority, Propel’s updated visual identity highlights the efficacy of the electrolyte water. Propel also has joined forces with actor, director, and producer Michael B. Jordan to introduce the brand's next chapter, including a limited-edition design celebrating “CREED III.”

The Clearly Food & Beverage Co. Ltd., Richmond Hill, Ontario, producer of the Clearly Canadian line of premium flavored sparkling waters, announced that it has shipped more than 50 million bottles of its all-natural sparkling water beverages since its large-scale commercial production reintroduction in 2017.

To kick off the new year, Clearly Canadian announced the comeback of its No. 1 fan requested flavor: Summer Strawberry.

Boxed Water Is Better is teaming up with Universal Products & Experiences to offer renewable packaged water as a part NBCUniversal’s efforts to help reduce plastic waste. Launching in March 2023, the Jurassic World-inspired Boxed Water collection will be available in grocery store locations in the United States.

Essentia Water and House Wine partnered to release the Essentia Water & Wine box, a side-by-side combo of Essentia Water and House Wine. Each limited-edition Water & Wine box includes both red and white wine, with the equivalent of four standard 750-ml bottles each of House Wine Sauvignon Blanc and Original Red Blend. 

Primo Water Corp., Tampa, Fla., announced that Primo Water North America (PWNA), a wholly-owned subsidiary of Primo, has acquired substantially all the assets of Crystal Spring Water Co., a bottled water company based in Rhode Island.