Bottled water brands release part of partnership between Tata, Talking Rain
April 2, 2018
Tata Waters, a division of Montvale, N.J.-based Tata Global Beverages, and Talking Rain Beverage Co., Preston, Wash., have joined forces in bringing a new premium bottled water, Himalayan Natural Mineral Water, to the U.S. market.
Organic, plant-based beverages will be available in June
March 5, 2018
Zola, San Francisco, announced the launch of its new Organic Sparkling Energy Waters, as the next step in the company’s plant-based functional beverage innovation.
Branding to appear on Pritchett’s Top Fuel Dragster
February 26, 2018
Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice flavored sparkling waters, announced the brand’s sponsorship of the National Hot Rod Association (NHRA) Top Fuel Dragster driven by Leah Pritchett.
Miami-based Drinkfinity, a venture of PepsiCo Inc., announced the launch of its new, self-titled personalized beverage designed to fit the individual lifestyles of today's busy go-getters. With Drinkfinity, people can "Peel, Pop and Shake" to combine the dry and liquid ingredients contained in portable pods with water in a specially designed, reusable, BPA-free vessel, and create beverage blends in a variety of flavors, the company says.
Nestlé Pure Life Purified Water, a brand of Nestlé Waters North America, announced the introduction of a 700-ml bottle made from 100 percent food grade recycled plastic (rPET), excluding its label and cap, which are recyclable but not made from rPET. The new package is available starting this month on retail store shelves in North America, the company says.
Mississauga, Canada-based Cott Corp. announced that it has entered into a definitive agreement pursuant to which Cott will acquire Crystal Rock Holdings Inc., Watertown, Conn., for $0.97 per share in cash. The transaction, which values Crystal Rock at approximately $35 million, was unanimously approved by both the Cott and Crystal Rock Boards of Directors, the companies say.
New sparkling water brand to debut ad campaign during Oscars
February 9, 2018
Purchase, N.Y.-based PepsiCo Inc. announced the launch of bubly, a new sparkling water that combines refreshing flavors with an upbeat and playful sense of humor to shake up the sparkling water category while keeping it real with no artificial flavors, no sweeteners, and no calories.