Functional beverage features antioxidant resveratrol
March 5, 2019
Plant-based beverage innovator Napa Hills is launching a sparkling water that deliver the antioxidants of red wine, without alcohol, sugar or calories.
Given the volume growth of packaged water, beverage manufacturers have taken notice of how consumers are reaching for hydration beverages over sweeter options, prompting them to rethink their own portfolios. This shifting sentiment caught the attention of Cott Corporation, thereby paving the way for the beverage manufacturer to create a new identity for itself.
Sparkling water brand launches campaign to create groundswell for lime emoji
February 19, 2019
Newton, Mass.-based Spindrift announced the launch of its 10th flavor, Lime, and issues a call for a lime emoji. The digital campaign titled WHY #NOLIMEEMOJI? asks consumers to join Spindrift in the effort to give the citrus fruit the “limelight” by sharing why they love lime on social media using the hashtag #NoLimeEmoji.
As American’s definition of health and wellness has grown more complex, beverage companies are highlighting not just what is not in beverages, but what is in beverages.
Protein2o launched its latest product line: Protein2o Plus Energy, which boasts 125 mg of caffeine in addition to 15 grams of protein, the company says.