Boxed Water Is Better, Holland, Mich., announced the launch of its flavor line with four naturally flavored varieties — Lemon, Blackberry, Cucumber and Grapefruit — hitting markets in the first quarter of 2021.
Refillable bottles merge sustainability, entertainment
December 8, 2020
To mark the 85th Anniversary of the MONOPOLY brand, Hasbro has partnered with PATH to release limited-edition refillable bottles featuring Rich Uncle Pennybags and other nostalgic MONOPOLY icons.
#DragForAllFlavors effort celebrates the holidays with larger-than-life music video
December 7, 2020
bubly sparkling water, a brand of Purchase, N.Y.-based PepsiCo, and SAGE, a national advocacy organization dedicated to LGBTQ+ elders, are joining forces this holiday season to support New York City's LGBTQ+ community in the latest phase of the bubly brand's hashtag #DragForAllFlavors campaign.
Founded in 2014 by Blair Bentham, OXIGEN has grown 300 to 400 percent year-over-year. It recently closed on $15 million in Series B funding, which will help the oxygenated water brand build brand awareness and scale national distribution.
Historically known for its value attributes, private-label beverages are getting a premiumization boost as consumers also seek quality from these cost-friendly products.
Rob Gehring will assume president, CEO position beginning Jan. 1, 2021
November 12, 2020
Swire Coca-Cola USA, Draper, Utah, announced that Jack Pelo, its president and chief executive officer (CEO) for the past 24 years, will retire at the end of this year. Rob Gehring, currently chief operating officer, will assume the president and CEO role beginning Jan. 1, 2021.
Keurig Dr Pepper (KDP), Burlington, Mass., and Plano, Texas, and The Honickman Companies, Pennsauken, N.J., jointly announced an agreement that allows KDP to sell and distribute key KDP brands in 18 counties serving 17 million people in New York and New Jersey.