LIFEWTR, a brand of PepsiCo, Purchase, N.Y., debuts LIFEWTR Immune Support, a new water beverage with 10 percent of the recommended daily value of zinc, aiding normal immune function. The launch marks the first product extension for the bottled water brand since its inception in 2017.
Crafted with a balanced pairing of real squeezed lemons and limes, Spindrift's Unsweetened Lemonade Sparkling Waters come in three twists on the classic drinks, the company says.
Spindrift Spiked to debut in mid-April in 4 varieties
March 15, 2021
Newton, Mass.-based Spindrift sparkling water introduces Spindrift Spiked, a lightly carbonated hard sparkling water made with only real ingredients, no synthetic natural flavors, sweeteners or additives, it says.
LIFEWTR introduced the Black Art Rising Series, a new limited-time bottle collection featuring the artistic expressions of three new Black purpose-led artists: Adler Guerrier, Dawn Okoro and Tajh Rust.
Acquisition part of company’s transformation of its global water business
March 9, 2021
Nestlé USA, Arlington, Va., announced that it has acquired Essentia Water, Bothell, Wash. Essentia pioneered ionized alkaline water more than 20 years ago and is a leading brand in that space in the United States. This transaction is part of Nestlé's continued transformation of its global water business, which was announced in June 2020. The company is sharpening its portfolio to focus on international premium and mineral water brands and healthy hydration products, such as functional water.
Irving, Texas-based 7-Eleven Inc. announced the release of Serafina, the retailer’s new proprietary sparkling water. Imported from Italy, the sparkling mineral water brand was created exclusively for 7-Eleven and comes in three flavors: Original, Organic Lime and Organic Lemon Ginger.
Raspberry + Acai and Mango + Black Tea additions driven by research, consumer testing
March 2, 2021
AHA, a brand of Atlanta-based The Coca-Cola Co., is expanding its line of sparkling waters with two new releases: Raspberry + Acai and Mango + Black Tea.