Campaign operating through this weekend will benefit Feeding America
June 26, 2020
Atlanta-based The Coca-Cola Co. and Uber Eats launched a joint program to benefit Feeding America, the nation’s largest domestic hunger-relief organization. Through June 28, for every order placed via Uber Eats from a participating restaurant, Feeding America will receive a donation to provide one meal to a person in need, with the goal of providing up to 5 million meals.
SANTA FÉ launches in 5 varieties, including Arnold Palmer
June 25, 2020
New York-based AriZona Beverages introduced SANTA FÉ, a new line of sparkling waters made with real fruit, including the first and only sparkling Arnold Palmer. With less than 20 calories in each 16-ounce can, SANTA FÉ is a low-carb and gluten-free beverage.
Profits from limited-edition packaging benefit LGBTIA
June 16, 2020
SodaStream, a part of PepsiCo, Purchase, N.Y., is releasing a limited-edition For the Love of Tomorrow kit featuring rainbow reusable items as a way to honor Pride Month this June during COVID-19.
San Francisco-based Aura Bora is rolling out a line of sparkling waters that pairs herbs and fruits. The first five varieties are Cactus Rose, Lavender Cucumber, Peppermint Watermelon, Basil Berry and Lemongrass Coconut.
In the wake of COVID-19 and stay at home orders, manufacturers have ramped up eCommerce to keep up with heightened demand for alcohol. Alcohol eCommerce retail sales have jumped exponentially, up 234 percent for the weeks ending March 7-April 18, Nielsen’s Danelle Kosmal says. The data also showed alcohol sales increased almost five-fold in just the latest two weeks.
New variety combines traditional cola taste with natural caffeine, L-Theanine
June 1, 2020
Louisville, Ky.-based Clear/Cut Phocus (Phocus) announced the launch of its new Cola flavor. The seventh flavor from the sparkling water brand, Cola will join the current roster of Phocus offerings, including Peach, Grapefruit, Blood Orange, Yuzu & Lime, Cucumber and Natural, and will be available nationwide.