Bottled Water

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Perfect Hydration, an ultra-purified 9.5-pH alkaline water with electrolytes, recently launched three new sizes to its product lineup: a 1.5-liter, one-liter six-pack, and one-gallon bottle.

Since the acceleration of the COVID-19 outbreak across the world, governments, businesses and consumers are changing behaviors rapidly. To keep abreast of these shifts, Chicago-based Information Resources Inc. (IRI) collaborated with its partners at the Boston Consulting Group (BCG) to analyze the latest consumer purchases in Italy, France, the United Kingdom and the United States in the report March 19 report “COVID-19 Impact: Consumer Spending Tracker.”

Perfect Hydration, an ultra-purified alkaline water with electrolytes, signed professional skateboarders David Loy and Dan Mancina as brand partners. In these roles, Loy and Mancina will promote Perfect Hydration’s mission to bring better hydration to the masses through its premium ionized, electrolyzed, 9.5+ pH water.

In its 2019 Retail and Sustainability Survey, New York-based CGS, a global provider of business applications, enterprise learning and outsourcing services, noted that more than two-thirds of the 1,000 Americans surveyed consider sustainability when purchasing products.

Los Angeles-based Icelandic Glacial announced a multifaceted sustainability initiative that includes plastic reduction and new packaging innovation. By 2021, Icelandic Glacial plans to use 50 percent post-consumer recycled plastic (rPET) in its PET packaging and offer its still and sparkling varieties in aluminum cans. The company also will introduce a new 3-liter packaging option for the refrigerator or counter along with a 20-liter packaging option for foodservice.

PATHWATER, Fremont, Calif., is introducing new Sparkling and Alkaline water innovations in functionally designed refillable bottles.

Victor, N.Y.-based Constellation Brands and Pittsford, N.Y.-based Karma Wellness Water, Constellation Ventures’ first minority investment in a non-alcohol brand, have collaborated to launch a new marketing campaign to optimize the potential of the Karma beverage brand and its patented cap technology.

GOJAI, Ojai, Calif., announced the launch of its cornerstone line, GOJAI Organic. Launching at Natural Products Expo West, the new organic caffeinated sparkling waters are made from real fruit oils and organic unroasted coffee beans.  

The Alkaline Water Co. Inc. announced that its flagship brand Alkaline88 now is available in aluminum bottles in 500-ml sustainable single-serve packaging.