Jones Soda Co. is ramping up its growth campaign with the introduction of its first mass-market variety 12-packs, as well as a rotating series of special flavors that will change every six months. 

The Coca-Cola Co., Atlanta, announced that Coca-Cola Trademark brands (Coke, Diet Coke, Coke Zero Sugar, Coca-Cola Flavors) will debut a 13.2-ounce bottle made from 100 percent recycled PET (rPET) plastic this month in California, Florida and select states in the Northeast, with other sparkling beverage brands following this summer.

The Coca-Cola Co. released its newest innovation around its flagship brand: Coca-Cola with Coffee. 

Mtn Dew, a brand of Purchase, N.Y.-based PepsiCo, will showcase new Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar in a 30-second in-game advertisement during Super Bowl LV on Feb. 7. The new thirst-quenching offering features the great flavor of watermelon with a DEW twist is one of the brand’s first permanent offerings in more than a decade and is available nationwide, the company says.

For the first time in more than a decade, Mtn Dew will add a new permanent flavor: Mtn Dew Major Melon.

American Beverage, formerly the American Beverage Association (ABA), Washington, D.C., announced a new look and name that speaks to who the association is — a strong, united, forward-thinking industry driving solutions together on issues of importance to the communities, families and customers we serve, it said in a statement.

The Coca-Cola Co., Atlanta, announced that its newest innovation ― Coca-Cola with Coffee ― has made its buzzed-about U.S. debut. 

Boston-based Arctic Chill Hard Seltzer released its SFW/NSFW (Safe For Work/Not Safe For Work) tasting kit.

With artist and international phenom The Weeknd set to take the stage next month, Pepsi is going all-in on the Super Bowl LV Halftime Show starting now.