The on-package tagline “Open for Summer” invites Coca-Cola fans to “open up” an ice-cold Coke to access summer "feels" and to inspire summer rituals that we’ve missed.
In the midst of COVID-19, the $32 billion carbonated soft drink category has been seeing rising dollar sales as consumer thirst for nostalgia. To continue growing market share, new flavors, mixed variety packs and healthier choices can appeal to consumers
Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year. The report includes updated statistics from Chicago-based Information Resources Inc. (IRI) as well as industry trends and forecasts into what’s next.
Report highlights efforts to encourage consumers to make positive personal, environmental choices
June 30, 2021
PepsiCo Inc., Purchase, N.Y., published its 2020 Sustainability Report, presenting its continued momentum to create positive change for the planet and people while acknowledging the significant work ahead to address pressing challenges in the food system, such as climate change, fertile topsoil loss, packaging waste and inequality. The report outlines how during a tumultuous year for consumers, employees and partners, PepsiCo advanced its social and sustainability agenda across its supply chain.
Jarritos, the authentic Mexican soda brand of Novamex, El Paso, Texas, and Duolingo, the world's largest language-learning app, have teamed up to give away free Spanish lesson subscriptions while one lucky winner will get to experience a trip to Mexico to experience Mexican culture and Spanish language firsthand.
Report reveals notable consumer interest in carbonated beverages
June 14, 2021
Chicago-based Information Resources Inc. (IRI) announced the release of its 2020 New Product Pacesetters, the 26th annual report revealing the top new product launches across food and beverage and non-food sectors.