CSD brand adds room spray collection, new merchandise
June 8, 2021
This summer, MTN DEW, a brand of PepsiCo, Purchase, N.Y., answers pleas from consumers everywhere with a surge of tropical Baja tastes, including two new flavors and a chance at daily rewards and a grand prize giveaway, keeping the party going, all summer long.
Ginger beer brand expands into Walmart with mixer sets
May 27, 2021
Reed’s Inc., Norwalk, Conn., announced the launch of its flagship Extra Ginger Beer in 12-ounce cans led by the expansion into more than 1,600 Walmart Mixer Sets, marking a secondary shelf placement for Reed’s.
Dr Pepper, a brand of Keurig Dr Pepper, announced the launch of Dr Pepper Zero Sugar, which celebrates the blend of its signature 23 flavors in a zero sugar soda.
Q Mixers unveiled a packaging rebrand that will extend beyond its packaging to also be featured across its website, social media and other consumer touchpoints.
In a one-of-a-kind gaming opportunity, Mountain Dew launched a limited-time mobile game "Zion Shoots. You Score." featuring NBA All-Star Zion Williamson.
Pep’s Place available in select locations for next 30 days
May 3, 2021
To reinforce consumers love for food, Pepsi, a brand of Purchase, N.Y.-based PepsiCo, is upending what consumers expect of the food delivery world, with the launch of Pep’s Place, where the cola comes first. Consumers are invited to first pick their Pepsi beverage of choice, which then prompts curated food items based on that beverage, to enhance the overall meal experience. Pep’s Place is available in select locations around the country for delivery only available through PepsPlaceRestaurant.com and major food aggregators (Uber Eats, Door Dash and Grub Hub).
PepsiCo Recycling announced the introduction of PepsiCo BottleLoop, a new program offering easy and accessible recycling to PepsiCo customers to address logistical challenges and reduce plastic packaging waste.