With an overall goal to improve and refresh its St. Elder Natural Elderflower Liqueur brand, M.S. Walker is updating its packaging with a dynamic and distinctive new appearance, it says.

The new can design draws inspiration from classic S.Pellegrino bottles, including the brand’s green hue and red star, all overlaid on metallic silver, the company says.

LIFEWTR and the Council of Fashion Designers of America (CFDA) announced that they will host the opening presentation of New York Fashion Week this September with a showcase featuring three of the newest designers breaking onto the fashion scene.

For the first time, Dark Horse wine is taking its signature wine and packaging it in cans.

The new 40-ounce is available in five of the brand’s most popular flavors: Mango Passionfruit, Hopped Grapefruit, Blueberry Mint, Coconut Lime, and Pomegranate Lemonade.

White Plains, N.Y.-based Heineken USA is asking drinkers to see past the trimmings, open a cold Heineken and Celebrate What’s Inside, during the upcoming holiday season, it says. The new national program features TV spots, social media and a limited-edition Magnum (1.5-liter) bottle to share with friends and family, it adds.

Beverage companies innovate their packaging designs to keep up with consumer trends.

Ridge Cider LLC announced the addition of the Pure Michigan logo to its new hard cider packaging. This signifies that the company’s hard cider is made with at least 75 percent ingredients grown in Michigan, it says.

Wynwood Brewing Co. revealed a new logo refresh across its beer portfolio. The new packaging offers a different artistic style complete with illustrations and a personal story from Luis G Brignoni, co-founder of Wynwood Brewing Co., the company says.

Premium gin brand Caorunn, released a new bottle design for the U.S. market, featuring the spirit’s roots with sleek aesthetics, the company says.