Revamped bottle designs coincide with opening of new distillery
July 16, 2018
The revamped design draws inspiration from the luxury expression of the Macallan Rare Cask, modern design cues reflected in the new distillery and consumer feedback around making the whisky ranges easier to navigate, the company says.
The brand refresh was designed to elevate the overall aesthetic and appeal to consumers who love coffee and appreciate handcrafted beverages, the company says.
Designed by renowned illustrator and France native Quentin Monge, the limited-edition bottle captures the laissez-faire attitude of the Riviera and pays homage to the brand’s French heritage, the company says.
White Plains, New York-based Jägermeister Liqueur released “Mini Meisters,” 20-ml Jägermeister mini-shots. Mini Meisters will be available nationwide and sold in a 10-shots-to-go pack, the company says.
Brew Dr. Kombucha, Portland, Ore., is releasing its delicious, refreshing kombucha in aluminum cans nationwide, becoming the first kombucha brand to offer its products in cans, the company says.
El Tesoro de Don Felipe, a brand of Fielding & Jones Ltd., Chicago, unveils a new look on its El Tesoro Blanco, Reposado and Añejo tequilas. Within the packaging refresh is a new artisanal bottle and label that more visually communicates the time-honored process and attention to detail, the company says.
Sprite, a brand of Atlanta-based The Coca-Cola Co., announced the launch of its new summer limited-edition collection, The Fresh Faces Series. The series builds on more than 30 years of celebrating the sound and feel of hip-hop, the company says.