The hard cider will take on a new look that dials up the sophistication and quality of the packaging to match those of the Stella Artois lager, the company says.

The new design is featured on its full portfolio of three hand-crafted whiskeys and three hand-crafted gins.

The new packaging will provide Powell & Mahoney a creative canvas to communicate what sets them apart within the competitive carbonated mixer category, it says.

Belvedere Vodka announced a global partnership with visual artist, musician and activist Laolu Senbanjo, which includes a new limited-edition bottle.

Beverage companies continuously innovate their packaging designs to keep up with consumer trends.

Bud Light and the Philadelphia Eagles unveiled the limited-edition “Philly Philly” commemorative packs to celebrate the team’s Super Bowl LII victory.

The 12-ounce cans allow Crispin Rosé Cider to expand its venue usage to include beaches, pools, festivals and outdoor patios, the company says.

Smirnoff knows how important a hometown is to a person so, to celebrate the many unique places across North America, Smirnoff is debuting limited-time only, locally inspired bottles including a specially designed bottle for Chicago.

The Distell Group, an African producer and marketer of a selection of top-quality spirits, wines, ciders and other ready-to-drink (RTD) beverages, is commemorating the 100 year legacy of former South African President Nelson Mandela.