Although the ad slogan, “A mind is a terrible thing to waste,” was developed in 1972 for the United Negro College Fund, it has since become part of the American vernacular. As consumers increasingly strive to improve their cognition and overall health and well-being, more products are being launched that target consumers’ need for improved memory, focus, concentration and mood, experts say.

Muscle Milk, a brand of CytoSport Inc., launched Coffee House Protein Shakes, a ready-to-drink line that combines high-quality protein and caffeine, the company says. 

With more than 77,000 attendees, the 36th annual Natural Products Expo West and Engredea experienced another record-setting year with 6.9 percent growth. Produced by New Hope Network, Boulder, Colo., the 2016 Expo West brought together more than 3,000 exhibiting companies, including more than 600 first-time exhibitors. The show took place March 9-13 at the Anaheim Convention Center in Anaheim, Calif.

Natalie’s Orchid Island Juice Co. added a new flavor to its line of ready-to-drink citrus juices. 

When formulating beverages, it’s important to consider that color not only contributes to product attractiveness, but can influence consumers’ purchasing decisions as they scan the aisles for products with “clean labels” and more “natural” ingredients.

Menara Persada Abadi Inc. offers its Blessing Birdnest ready-to-drink birdnest beverages nationwide. 

Celestial Seasonings, a brand of The Hain Celestial Group Inc., announced the launch of several new lines of coffeehouse-style beverages featuring tea plus on-trend flavors like Dirty Chai and Matcha Green. 

Florida’s Natural Growers launched two new ready-to-drink lemonades: a traditional Lemonade and a Lemonade with Strawberry, that hit shelves in early May

After finding success with its Cordina brand of cocktails in pouches, Big Easy Blends decided to create a line of Icee-branded slushies in pouches.

CytoSport, Benicia, Calif., recently expanded distribution of its Muscle Milk Protein ready-to-drink (RTD) protein shakes into select Boots and Sainsbury’s Locals locations in the United Kingdom. Available in 330-ml packages, the protein shakes contain 20 grams of dairy protein to boost athletic performance and promote healthy lifestyles, the company says. The drinks also are gluten-free and low in sugar, it adds.