Whatever the package type a beverage company chooses, primary packaging can help a product standout from the competition. In a crowded marketplace, uniqueness is the name of the game.
Through the end of October, more than 300 new teas have launched in 2010, according to Mintel International’s Global New Products Database. Bagged teas led with the most new product introductions so far this year with 148 launches, and new ready-to-drink teas followed with 114 releases.
