The creation of relaxation beverage Purple Stuff was inspired by the idea that one drink could be something to everybody.

The Institute of Food Technologists held its annual meeting and food expo in Chicago in July, featuring many flavor, color, sweetener, protein and fortification innovations.

Packaging can oftentimes be the primary vehicle to deliver a brand’s message.

New product introductions are up so far for the year, find out what categories and new product claims are most popular.

Citrus flavors, such as lemon, lime, grapefruit and orange, whether alone or in combination with other flavors, have consistently remained a favorite of consumers and beverage-makers.

Even though volume and dollar share is dwarfed by energy drinks, energy shot continue their growing popularity.

Beverage Industry's Editor-in-Chief Elizabeth Fuhrman is one of many consumers who reach for the tart and sweet beverage this summer.