The campaign features Truly’s newest fans: fruit flies. The fruit flies are a fun way to showcase how Truly’s are produced with real fruit juice, the company says.

As 2018 comes to a close, the editors of Beverage Industry want to highlight the Top 3 most-viewed beverage news headlines for the year. No. 1 was the announcement by SONIC's Drive-In, Oklahoma City, that it was releasing SONIC’s new Cookie Jar Shakes as part of its Summer Nights event.

Prinova USA, Carol Stream, Ill., a supplier of high-quality ingredients for the food, beverage, flavor and fragrance industries, announced the promotion of Cyndie Lipka from senior flavorist to master flavorist. 

Naturex, Avignon, France, announced that a scientific opinion in support of a safety requested extension was released by the European Food Safety Association to the European Commission for Naturex’s Talin, a natural extract from the fruit Thaumatococcus Danielli.

Remember when nothing said summer like sitting on Grandma's porch and sipping a tall glass of ice-cold lemonade? The pure sourness and simple ingredients made taste buds dance.

Sensient Flavors, a unit of Sensient Technologies Corp., released its Seasonal Selection portfolio.

Bell Flavors & Fragrances launched a new line of sweet to fiery-hot pepper flavors. Bell’s new pepper line encompasses flavor profiles from around the world including Mexico, Peru, the Middle East and Jamaica.

Comax Flavors has developed a list of the anticipated flavor trends for 2015 and divided them into four groups: Melting Pot, In a Nutshell, Coffee House and Breakfast Anytime. Flavors in each of these collections are versatile and can be used in a variety of food and beverage applications including ready-to-drink beverages, alcohol beverages and dairy products, among others, the company says.