Asahi Europe & International announced the launch of its alcohol-free beer, Asahi Super Dry 0.0%, in the U.K., Ireland, Australia, France, Sweden, the U.S. and Canada.
HOP LOCKR keeps alcohol drinks under ‘lock and key’ until February 1st
December 21, 2022
Los Angeles-based HOP WTR, a non-alcohol beverage company, announced its commitment to helping fans ditch the booze this January with the launch of the HOP LOCKR. With more people choosing to take part in “Dry January” each year, the HOP LOCKR will keep temptation at bay by keeping booze locked up until Feb. 1, so those participating can achieve their “Dry January” goals, the company says.
Wild Tonic, a brand of Jun Kombucha made with honey instead of cane sugar, announced a new innovation within its nature-inspired holistic, non-alcohol beverage line: The Wanderer Series.
Boisson announced the launch of its first-ever in-house non-alcohol beverage: Boisson Blanc. Boisson Blanc was curated by Boisson in partnership with winemaker Johannes Leitz of the German wine brand Leitz.
Giesen 0% of New Zealand, a global premium brand in alcohol-removed wines, announced the release of Giesen 0% New Zealand Riesling, the newest addition to its non-alcohol range.
As brands continue to disrupt the status quo on shelf by blending features of two or more categories with each other, experts note that the craft beer segment is facing strong headwinds, having a tough time keeping pace with the beer category.
Consumer can win carbonated soft drink through Pepper Perks program
October 17, 2022
Dr Pepper, a brand of Keurig Dr Pepper, Burlington, Mass., and Frisco, Texas, revealed the latest limited-edition indulgence: Dr Pepper Bourbon Flavored Fansville Reserve.