As consumers continue to demand more than hydration from their beverages, manufacturers are turning to new ways to deliver on functionality and clean label preferences.

Under the leadership of entrepreneur Mahisha Dellinger, Huzzy Smart Sips unveiled its innovative line of non-alcohol beverages. 

Local Weather announced the launch of its newest flavor: Wildberry.

Pressed Juicery introduced a new line of adaptogenic juices, expanding its portfolio into this growing category.

REBBL, a plant-powered functional beverage brand, announced the launch of REBBL Protein Coconut Macaroon.

Natalie's Orchid Island Juice Co. announced the introduction of two tomato-centric blends: Red Tomato Reishi and Green Tomato Lion's Mane. 

Dallas-based G.O.A.T. Fuel, a health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T.  Jerry Rice, announced that it is partnering with The Vitamin Shoppe, Secaucus, N.J., as the exclusive retailer of its new Pineapple Cream Soda and Black Cherry Ginger Ale flavors. 

Karma Water introduced its latest innovation: Karma Energy Water, combining 150 mg of natural caffeine with Kyowa USA’s brain health ingredient Cognizin Citicoline.

Rowdy Mermaid, a functional beverage brand, announced the release of its latest innovation: good mood soda, a low-sugar, low-calorie, functional soda infused with 200 mg of ashwagandha extract.  

As consumers rapidly switch to healthier alternatives and embrace prevention as a tool for living a better lifestyle, experts note that interest in botanicals and adaptogens is on the rise.