Three Chord Bourbon announced the highly anticipated release of its 2024 Backstage Series with The Allman Brothers Band, a blend of straight bourbon whiskey finished with toasted peach wood.
Fireball, a brand of Sazerac Co., Louisville, Ky., is set to gallop into this year's classic horse racing events with bespoke, fiery hats dubbed “Hot Lids,” bringing a dash of cinnamon spice to the typical race day experience.
Zamora Co. announced the launch of Thunder Bitch, a new whisky liqueur that will make its U.S. debut at Guy Fieri's annual Flavortown Tailgate party during the Super Bowl in Las Vegas, Feb. 11.
Kentucky Coffee, a brand of Atomic Brands, announced its expansion into the ready-to-drink (RTD) category with the debut of its new Hard Cold Brews, a mixed cocktail made with premium whiskey and cold brew.
The Glenlivet, a brand of Pernod Ricard USA, recently introduced The Glenlivet Twist & Mix Cocktails, a new line of premium, ready-to-serve, whisky-based cocktails.
Proper No. Twelve Irish Whiskey announced the release of Proper No. Twelve Irish Apple, an exciting addition to their successful Irish whiskey portfolio.
Boulevard Brewing Co. announced its second collaboration with fellow Midwestern company Foundry Distilling. The newest collaboration — The Sixth Glass American Malt Whiskey — is produced from the mash bill of Boulevard’s Belgian-style quadrupel ale, The Sixth Glass, the company says.