New Scotch whisky represents brand’s first new luxury blend since 2007
December 18, 2014
Chivas Regal, an import brand of New York-based Pernod Ricard USA, introduced Chivas Regal Extra, the brand’s first new global expression since 2007. Crafted to complement the brand’s collection of premium blended Scotch whiskies, Chivas Regal Extra is a rich-tasting whisky blended for consumers seeking more from their drinking experiences, the brand says.
In the mid-1800s, Alexander Walker used his experience in blending teas to create some of the first blended Scotch whiskies in the world. As a result, he transformed the grocery business of his father, John Walker, into a global whisky business. First called Old Highland Whisky, he later renamed the brand Johnnie Walker in honor of his father, the company says.
