As consumer trends continue to impact the coffee market, experts note that the overall category is shifting gears to meet consumers’ changing preferences.
Transition of La Colombe RTD coffee distribution to KDP to begin in late 2023
July 21, 2023
Keurig Dr Pepper Inc. (KDP), Burlington, Mass., and Frisco, Texas, and La Colombe, Philadelphia, announced a strategic partnership, including a long-term sales and distribution agreement for La Colombe ready-to-drink (RTD) coffee and a long-term licensing, manufacturing and distribution agreement for La Colombe branded K-Cup coffee pods. Keurig Dr Pepper also will make an equity investment in La Colombe, enabling KDP to participate in the value creation upside expected from the partnership.
This year’s State of the Industry report on coffee and RTD coffee drinks notes that convenience is driving growth in the category, with many consumers still enjoying their coffee at home.
Ready-to-drink coffee format launches exclusively at Walmart
April 25, 2023
Los Angeles-based Chamberlain Coffee, a coffee lifestyle brand and brainchild of Emma Chamberlain, announced the launch of its new line of ready-to-drink (RTD) plant-based cold brew lattes. The highly anticipated release brings fans the same high-quality product they’ve come to expect in a new convenient format, it says. Through an exclusive collaboration with Walmart, fans will be able to shop the RTD lattes on shelves nationwide.
Trilliant, parent company of Victor Allen’s, a top selling coffee brand nationally, announced the launch of its newest flavor innovation: Victor Allen’s SNICKERS, a ready-to-drink Iced Coffee at Sam's Clubs nationally.
Alani Nu, a “better-for-you” health and wellness brand founded by entrepreneur and influencer Katy Hearn, launched a new beverage category within its portfolio: Alani Coffee.
The company prides itself on producing ready-to-drink (RTD) lattes with 60% less sugar than the leading flavored coffee drinks, which is what inspired the “real” side of the campaign.