Known for its innovative plant-based beverages in distinctive curvy bottles, Los Angeles-based Califia Farms announced its latest plant-based innovation: shelf-stable Nitro Draft Lattes with Oatmilk in a can. The energy-boosting beverage joins the brand’s line of non-dairy Cold Brew Coffees with Almondmilk and Coconut Cream.
Ready-to-drink sub-segments cold brew, functional in vanguard
September 13, 2019
When analyzing the U.S. coffee market, data shows that the growth of the caffeine-inducing beverage category is being driven by single-serve, convenient segments: ready-to-drink (RTD) and single-cup coffee.
The daily “cup of Joe” recently has taken on a new meaning as consumers now are trending toward crafted and tasteful, yet highly caffeinated forms of coffee.
Drake's Organic Spirits launched its new line of Spiked Ice ready-to-drink (RTD) cocktails, Dunkin' introduced three new coffee lattes to keep consumers cool this summer, and Jevo partnered with select Six Flags theme parks to serve jello shots.
Hanover, N.H.-based King's Row Coffee launched King's Brew, a line of nitro cold-brew coffee is five varieties: Original Black, Maple Water, Bourbon & Butter, Decaf Cappuccino and Mushroom Mocha.