The plant-based milk industry continued to grow and thrive over the course of the last year. With consumers opting for dairy alternatives, many of these milks have become mainstream.
Brand achieved double-digit sales growth week over week in 2021
February 10, 2022
Chicago-based fairlife LLC, a subsidiary of The Coca-Cola Co., announced that it has surpassed $1 billion in annual retail sales. Founded in 2012, fairlife has pioneered ultra-filtration in the dairy industry through its portfolio of better-for-you products that are leading the value-added dairy category.
During the pandemic, consumers looking to save money turned to private-label products. With nearly 50% of market share, refrigerated private-label dairy products had dollar sales of $7.3 billion, slightly less than the $7.9 billion notched for national brands.
Dairy-alternative beverages have become mainstream, signifying a new era for the dairy category. Although market share is on the rise, traditional dairy milk still commands the lion’s share.
Shamrock Farms introduced a new line of eggnog in time for the fall and holiday season. The new handcrafted eggnog will be available beginning this month in three flavors: Pumpkin Spice, Irish Whiskey and Pecan Pie.
While the dairy category as a whole remains fairly stable, various sub-segments demonstrate a slowdown, including in traditional milk and soy-based milks. Almond milk and other alternatives, however, are seeing an upward trajectory.
Founded in 1922, Shamrock Dairy, now Shamrock Farms, is innovating its portfolio of dairy products to deliver high-quality beverages for consumers’ evolving needs.
For the past several years, dairy milks have been on a downward trajectory. Yet, the pandemic and consumers working from home has reinvigorated the $16.3 billion dairy milks category. In the plant-based dairy alternative market, almond milk is No. 1, but oat milk has surpassed soy milk.
Bunny icon Quiky features new silhouetted color palate depending on product flavor
September 4, 2020
Noting that some of its powders and milks have been around for 75 years, the Nestlé design team revamped its whimsical rabbit Quiky while emphasizing a bold yellow as a beacon for the brand.