Articles Tagged with ''beverage marketing campaign''

Dunkin’ Donuts, Canton, Mass., announced its newest beverage flavors for the summer season: Butter Pecan, Cookie Dough and Pistachio flavored coffees, and Original and Strawberry Frozen Lemonade. Last year, Dunkin’ Donuts asked America to vote on their favorite flavor among the brand’s most popular ice cream flavored coffees, with the chance to bring it back to the menu for summer 2018, the company said.  

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., and singer/songwriter Dierks Bentley join together for the launch of Pepsi Generations new summer music campaign titled This Is the Pepsi.

Simply Beverages, a brand of Atlanta-based The Coca-Cola Co., launched a new Simply Light line in four flavors: Simply Light Orange Pulp Free, Simply Light Orange with Calcium & Vitamin D, Simply Light Lemonade, and Simply Light Lemonade with Raspberry. “The new line of Simply Light beverages stays true to the delicious taste fans love, but with less sugar and fewer calories — it’s Simply, lightened up,” the company said in a statement.

Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., debuts a limited-edition mystery fruit flavor and social media sweepstakes. Using the hashtag #WhatTheFlavorSweeps, fans can vote on their mystery flavor guesses and be entered for a chance to win $45,000 worth of prizes, the company says. Sparkling Ice, a brand of Talking Rain Beverage Co., Preston, Wash., debuts a limited-edition mystery fruit flavor and social media sweepstakes.

D.G. Yuengling & Son Inc., Pottsville, Pa., launched Spread Your Wings, a new brand campaign and tag line designed to engage consumers. The launch of the advertising campaign is the first driven largely by Yuengling's sixth generation: Jen, Debbie, Wendy and Sheryl Yuengling. 

Birra Moretti, a brand of Five Points Trading Co., White Plains, N.Y.,, has teamed up with Bocce for the second year in a row. 

Stella Artois, a brand of Leuven, Belgium-based Anheuser-Busch InBev, introduced Joie de Bière, a new campaign that urges consumers not to let life and all its modern distractions get in the way of savoring the moments that matter. 

As part of its latest campaign, Tiger Beer, a brand within White Plains, N.Y.-based HEINEKEN USA’s Five Points Trading Co., takes the idea of “uncaging” beyond emerging talent to local heroes and focuses it on a specific type of creative: those whose bold approach to their craft serves a good cause.