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Beverage Beat

Experts highlight necessity for craft purveyors to shift sales strategy

Consumers becoming accustomed to at-home alcohol consumption

August 11, 2020

Craft brewers and distillers were hurt economically at the early stages of the pandemic. As such, experts are highlighting the need to pivot sales methods to still reach consumers.

Beverage Beat

Euromonitor releases themes on evolving consumer markets

Report predicts various practices developed during COVID-19 will continue through markets

July 8, 2020

In Euromonitor International’s report “How Will Consumer Markets Evolve After Coronavirus?,” the market research firm identifies six COVID-19 themes impacting the consumer mindset.

2020 State of the Beverage Industry: Consumer preference grows wine, spirits categories

Taste, convenience and pandemic impact alcohol sales

June 24, 2020

Swings and shifts are impacting the wine and spirits markets are ongoing, with recent trends influenced by everything from preference and packaging to taste and technology, impacting the performance of both categories and driving shifts in the top performers.

NICE canned wines adds 187-ml format

Wine brand uses Ardagh for new packaging size

June 9, 2020

British beverage company NICE released a new packaging format for its range of canned wines.

Cover Story

eCommerce drives triple-digit growth in alcohol sales

Alcohol sales jump 234 percent during COVID-19

Barbara Harfmann

June 5, 2020

In the wake of COVID-19 and stay at home orders, manufacturers have ramped up eCommerce to keep up with heightened demand for alcohol. Alcohol eCommerce retail sales have jumped exponentially, up 234 percent for the weeks ending March 7-April 18, Nielsen’s Danelle Kosmal says. The data also showed alcohol sales increased almost five-fold in just the latest two weeks.

Gehricke Wines launches first direct-to-consumer program

3 varietals available for purchase online

May 28, 2020

Proprietor August Sebastiani debuted a reserve line of Gehricke Wines through its first direct-to-consumer (DTC) program, featuring three small production, single vineyard wines from top sites in Sonoma County.

Beverage alcohol not expected to rebound until 2024, IWSR reports

Premiumization, eCommerce will be more vital for recovery efforts

May 27, 2020

Although worldwide beverage alcohol volume increased slightly in 2019, reversing declines from the year prior, it will be five years before the global industry rebounds from the ongoing Covid-19 crisis, according to comprehensive new research from IWSR Drinks Market Analysis.

Ocean Spray’s new herbal beverage available direct-to-consumers

Brand launches match donation for first responders

May 11, 2020

Lakeville-Middleboro, Mass.-based Ocean Spray, the cranberry cooperative owned by more than 700 farmer-families, has announced that Atoka, a new line of herbalist crafted, plant-based functional beverages, is now available for direct-to-consumer purchase online at AtokaWellness.com.

PepsiCo launches direct-to-consumer food, beverage platform

Food, beverage brands available at PantryShop.com and Snacks.com

May 11, 2020

As consumers increasingly turn online for their food and beverage needs during the COVID-19 pandemic, PepsiCo Inc., Purchase, N.Y., announced the launch of PantryShop.com and Snacks.com, two direct-to-consumer websites where shoppers can order an assortment of PepsiCo's food and beverage brands.

Special Report

Beverage market, retailers adjust to handle coronavirus

Associations, retailers work to protect their essential workers

Jessica Jacobsen

April 23, 2020

As consumers altered their buying patterns during this pandemic, distributors, manufacturers and retailers have stepped up their efforts to keep those essential needs fulfilled.

Articles Tagged with ''eCommerce''

Experts highlight necessity for craft purveyors to shift sales strategy

Euromonitor releases themes on evolving consumer markets

2020 State of the Beverage Industry: Consumer preference grows wine, spirits categories

NICE canned wines adds 187-ml format

eCommerce drives triple-digit growth in alcohol sales

Gehricke Wines launches first direct-to-consumer program

Beverage alcohol not expected to rebound until 2024, IWSR reports

Ocean Spray’s new herbal beverage available direct-to-consumers

PepsiCo launches direct-to-consumer food, beverage platform

Beverage market, retailers adjust to handle coronavirus

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