Ecommerce - Articles - Page 5 | Beverage Industry

Tequila, canned cocktails illuminate spirits category

RTD premixed cocktails generate 48% growth

April 12, 2022

For the 12th straight year, the spirits category, driven by premiumization, experienced accelerated growth. Tequila, RTD premixed cocktails and seltzer centric spirits are driving growth.

Beverage Beat

Social commerce benefiting large, small brands

Curated content reaches Gen Z, can support business growth

Jessica Jacobsen

January 14, 2022

Brands large and small have experienced the benefits of the rise in social commerce as consumers recognize the convenience of these purchase patterns.

Channel Strategies

Supermarkets turbocharge investments into digital technology

Consumers become more digitally engaged

Lauren Sabetta

December 17, 2021

As consumers' shopping behaviors are changing, traditional grocery stores are seeking new ways to further engage consumers. For many grocery stores, the new path to differentiation is digital.

Channel Strategies

Manufacturers, retailers find ways to deliver orders quickly, efficiently

Consumers across varying demographics engage with eCommerce

Lauren Sabetta

November 18, 2021

As the COVID-19 pandemic led to a surge in eCommerce and an accelerated digital transformation, some demand shifts could be temporary, while others are likely to have long-lasting effects.

Drizly teams with 7-Eleven to offer on-demand alcohol delivery

1,200+ convenience stores in 11 states equipped with eCommerce app

November 16, 2021

Drizly, Boston, announced its collaboration with 7-Eleven, Irving, Texas, to deliver alcohol to adults of legal drinking age in under 60 minutes from more than 1,200 7-Eleven stores. Following a successful pilot program with 190 stores, more than 1,200 7-Eleven stores across Arizona, California, Connecticut, Florida, Illinois, Missouri, Ohio, Oregon, Texas, Virginia and Washington state now offer delivery through Drizly.

ReserveBar to acquire Minibar Delivery

Companies plan to link retailers, technology, partners and more

November 9, 2021

ReserveBar, Ridgefield, Conn., has agreed to acquire New York-based Minibar Delivery, a leading marketplace featuring on-demand delivery of wine, spirits, beer, ready-to-drink cocktails, mixers and more. Minibar Delivery facilitates these deliveries by partnering with more than 2,800 retail partner locations nationwide, including independent liquor stores and iconic national brands such as 7-Eleven. The acquisition accelerates ReserveBar's expansion of its retailer fulfillment network and planned introduction of on-demand delivery capabilities.

Channel Strategies

Mass merchandisers capitalize on one-stop-shop format, eCommerce

Physical retail continues to play a crucial role in omnichannel shopping habits

Lauren Sabetta

October 22, 2021

As consumers are likely to do more of a mix of in-store and online shopping, mass merchandisers are making substantial investments to expand online coverage, services and capabilities.

Channel Strategies

Dedicated shoppers keep natural and organic channel afloat

eCommerce options add more convenience for shoppers

Jennifer Storelli

September 21, 2021

Although the pandemic produced a mixed bag of results for the natural and organic channel, experts note that shoppers remain loyal to these retailers because of its curated selection of products.

Between Drinks

Canned cocktails steal some of seltzers thunder

Ready-to-drink share growing 15% on Drizly

Barbara Harfmann

August 16, 2021

How and where consumers are purchasing their alcohol continues to shift, with eCommerce continuing to drive sales. Although hard seltzers have been king of the beverage industry the past three years, ready-to-drink canned cocktails now are outpacing the category.