Consumers’ increased focus on health and performance has been exacerbated by the pandemic’s influence on immunity-focused consumers. Meanwhile, beverage-makers are innovating ways to fortify beverages in ways that also deliver on taste and texture.
Innova Market Insights, food trend specialists for over 25 years, unveils its annual Top Ten Trends report. The comprehensive report equips manufacturers, retailers and brands with the latest insights to drive innovation and answer current consumer demands.
Liquid I.V., El Segundo, Calif., is expanding their family of Multipliers with its latest launch: Hydration Multiplier+ Immune Support. The newest non-GMO drink mix contains an immune support blend and will be available nationwide at retailers like Walmart, Amazon, Costco and Liquid-IV.com.
neruoSLEEP, neuroIMMUNE now available as powdered drink mixes
July 9, 2020
Neuro Brands LLC, Los Angeles, has introduced a new line of powdered drink mixes. The new mixes debuting this week are powdered versions of the neruoSLEEP and neuroIMMUNE beverages.
Raw Generation, which produces 100 percent raw and vegan daily juices and cleanses, has launched its self-titled Immunity Shots that contain apple, ginger, lemon, turmeric and black pepper.
Created by Julio Iglesias Jr., J-GEN, a brand of Alfa Vitamins Laboratories Inc., is a daily hydration and immune-boost drink featuring a sweet fruit taste, as well as antioxidants and electrolytes, the company says.
The Supers feature 3 flavors to help consumers restore, glow and unwind, it says
October 8, 2019
San Francisco-based Pop & Bottle, a wellness coffee brand known for its organic, dairy-free lattes, announced the launch of its new line of functional oat milk lattes: The Supers.