As COVID-19 brought heightened awareness of immunity and a shift toward self-care, interest in probiotic beverages has spiked considerably, experts note.
As few subjects are more emotive than personal health, functional beverages are witnessing explosive growth, as more and more consumers look to drinks that support their well-being.
As consumers seek their personalized idea of functional and fortified solutions, a growing focus is being placed on balancing beauty with digestive support, as well as immunity with sports performance, experts note.
Today, as people are increasingly seeking out ways that proactively support overall well-being, experts note that citrus ingredients that contain vitamin C continue to attract attention.
As immunity is a universal health need, experts note that within the beverage space, more and more consumers are seeking products that deliver immune-supportive benefits.
Naked Juice, a brand of Tropicana Brands Group, announced the launch of its new product: Naked Antioxidants Mighty Berry, an excellent source of antioxidants to support immune function, it says.
Buddha Teas added two new teas ― Cranberry Comfort Blend and Echinacea Tea ― to its growing collection of more than 100 premium-bagged blends and single leaf teas.
Cheribundi, Portland, Ore., announced the launch of two new tart cherry-based products to their extensive recovery portfolio: Immunity and Sleep Concentrates. These premium products feature tart cherries carefully blended through Cheribundi’s proprietary juice extraction process. The grab-and-go concentrates contain new ingredients for maximum recovery: ginger and vitamin C in Immunity and melatonin and magnesium in Sleep.