For emerging categories like kombucha, the journey of becoming a mainstream beverage market like tea or coffee has gone through peaks and valleys, but the rising influence of health and wellness might be the push it needs to prevail.
From bone broths, plant-based beverages to ready-to-drink coffees and teas, functional beverages that support immunity, digestive health and overall health and wellness are thriving.
Buddha Teas introduced five new tea blends to its lineup: CBD Cacao Fusion, CBD Sleepy Buddha Blend, Echinacea Elderberry Blend, Throat Bliss Blend and Meditation Moment.
In the beverage market, functionality has become the figurative propulsion system driving new product development. Product claims such as hydration, immune support and digestive health are just some of the functions influencing new beverages.
Consumer demand for immune-supporting ingredients is on the rise, leading beverage brand and ingredient companies to innovate with immune-health-focused ingredients that push the envelope.
Essential Elements Nutrition (Eé) announced the launch of its Apple Cider Vinegar-Infused Hydration Sticks, designed to replenish electrolytes and provide immune support, the company says.