Budweiser, a brand of Anheuser-Busch, launched Harvest Reserve Deep Golden Lager, a new limited-edition beer created in collaboration with farmers who have grown the barely used to brew Budweiser for generations, according to the company.
With dollar sales reaching approximately $112 billion, the U.S. beer market continues to be one of the top categories based on dollar sales in the overall beverage industry, according to Chicago-based Mintel.
Harvest Reserve Deep Golden Lager available in Des Moines, Omaha
July 12, 2019
St. Louis-based Anheuser-Busch launched Harvest Reserve Deep Golden Lager, a new limited-edition beer created in collaboration with farmers who have grown the barely used to brew Budweiser for generations, the company says.
Contract for Change provides farmers assistance to grow organic crops
July 9, 2019
Michelob ULTRA Pure Gold, a brand of St. Louis-based Anheuser-Busch, launched a new initiative called Contract for Change that supports American barley farmers who want to transition conventional fields to try organic production for the first time. The brand, alongside expert agronomists, will provide assistance to farmers as they navigate the costly and time-consuming steps required to grow certified organic crops.
Hard seltzer, canned wine expected to be top growers, Nielsen reports
July 1, 2019
The Fourth of July holiday is around the corner and that has consumers stocking up on their favorite foods and beverages. When prognosticating about which beverages consumers will reach for this holiday, New York-based Nielsen analyzed the performance of numerous beverage alcohol categories and segments.
Budweiser, a brand of Anheuser-Busch, launched its latest beer product in the celebration of the 50th anniversary of the Moon landing: Budweiser Discovery Reserve American Red Lager.
Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that it expanded its citrus portfolio with new Bud Light Lemon Tea. The new brew is a light lager brewed with real lemon peels and aged over real black tea leaves to give the beer a distinct flavor profile, the company says.
Campaigns centers on Yuengling Golden Pilsner beer
March 18, 2019
D.G. Yuengling & Son Inc., Pottsville, Pa., launched "Make Your Day Golden," a new, fully integrated campaign in support of Yuengling Golden Pilsner; the brand's first new year-round product in 17 years. Yuengling Golden Pilsner was created by Yuengling's sixth generation of family members: Jen, Debbie, Wendy and Sheryl Yuengling.