Launch coincides with release of LightSky TropiCooler, a limited-edition mini fridge
February 24, 2022
Blue Moon Brewing Co., a division of Chicago-based Molson Coors Beverage Co., announced the expansion of Blue Moon LightSky, the brand’s light and flavorful, citrus-forward beer, with its first line extension: LightSky Tropical Wheat, it says. Tropical Wheat is the second innovation in the growing Blue Moon LightSky family following LightSky Citrus Wheat.
For the U.S. beer market, the road to recovery is showcasing the determination of major players. For domestic brewers, competition from non-traditional segments prompts exploration.
Earlier this month, Busch Light released limited-edition Ice Fishing cans. To celebrate the launch of its limited-edition Ice Fishing cans and embrace its Midwest roots, Busch Light has dropped the Busch Light Ice Shanty on legendary Mille Lacs Lake in Minnesota.
In celebration of National Drink Beer Day, Budweiser, a brand of Anheuser-Busch, St. Louis, is looking for fans, no matter their gender, to serve as the King of Bud and win $50,000.
Limited-edition release coincides with Scary Delicious Tour
September 27, 2021
D.G. Yuengling & Son Inc., Pottsville, Pa., announced the return of its beer collaboration with Hershey's. The Yuengling Hershey's Chocolate Porter will be available in bottles and on draft beginning late-September, just in time to mark the official start of this year's Halloween season.
Brewer exclusive sponsor of DraftKings official "Basketball Tournament Bracket Challenge"
March 11, 2021
D.G. Yuengling & Son Inc., Pottsville, Pa., announced a collaboration with DraftKings, a digital sports entertainment and gaming company known for its industry-leading daily fantasy sports and mobile sports betting products. The agreement marks the brewery's first-ever fantasy sports collaboration and merges the love of sports and beer through year-round events, contests and great prizes.
The U.S. beer market remains in a state of flux as consumers move away from historical strongholds for more premium offerings. As a result, domestic beer sees its super-premium sector outpacing the segment.
D.G. Yuengling & Son Inc. is disrupting the beer scene with the launch of Yuengling Raging Eagle Mango Beer, a pilsner beer made with natural mango flavor.
Beer brand teams with Alex Prager for art installation at LACMA
November 20, 2020
To bid farewell to the work holiday parties of the past, Miller Lite teamed up with renowned visual artist Alex Prager to memorialize their cringiest moments in a new campaign.