Health halo of natural energy ingredients boosts consumer acceptance
July 1, 2014
Americans seem to be busier than ever. The average work day is 8.6 hours, according to Rochester, N.Y.-based Harris Interactive, and 39 percent of Americans between the ages of 19 and 36 report that they do not have enough leisure time, according to Chicago-based Mintel.
SunnyD X energizing juice drink offers energy without caffeine
June 2, 2014
Sunny Delight Beverages Co., Cincinnati, announced the test market launch of SunnyD X, a carbonated juice drink designed as an alternative to energy drinks. Available in Orange, Lemon Lime and Fruit Punch flavors, the beverage lineup offers energy from B vitamins and carbohydrates instead of caffeine.
Brand received investment from ‘Shark Tank’ investors and benefits military charities
April 24, 2014
San Diego-based Noots! Nutrition LLC announced that its RuckPack caffeine-free dietary supplement shots have expanded into more than 7,000 Walgreens stores nationwide.
Offering a solution for health-conscious consumers seeking an energy boost, CEG Brands LLC developed Frava functional beverages, which combine fruit juices with natural caffeine sourced from green coffee beans.
Marquis Beverages introduced a line of Marquis O3 lightly carbonated energy drinks made with U.S. Department of Agriculture (USDA) certified organic ingredients.
Non-caffeinated, all-natural energy shot will debut this summer
February 19, 2014
Hangover Joe’s Holding Corp., Highland Ranch, Colo., signed a licensing deal with Git-R-Done Productions Inc. to launch a new, non-caffeinated, all-natural energy shot featuring Larry the Cable Guy.