Launched in 1989, TV commercials featuring the Energizer Bunny, the sunglass-wearing pink toy rabbit, have entered the vernacular as a representation for anything that endlessly continues. As more consumers strive to “get up and go,” energy drinks also have entered the mainstream, according to ingredient suppliers.
The readers of Beverage Industry were bubbling over with excitement for the Readers’ Choice New Product of the Month poll as smartwater sparkling emerged as the winner for the December contest.
Consumers know the importance of health and wellness. According to a survey conducted by New York-based Nielsen, consumers not only recognize the need to institute a healthy lifestyle, they also are willing to pay for it.
As the fall season fast approaches, it seems as though the readers of Beverage Industry are looking forward to incorporating whisky into their drinking rotation.
Many people will tell you that in beverage industry, taste is king. As brand owners develop new beverages, they are tasked with finding that balance between function and flavor.
Positive Energy Beverages LLC’s assortment of natural beverages made with real fruit juice and infused with natural caffeine from green coffee beans is available in select markets across the U.S.
When observing the actions of children, it might not be uncommon for adults to remark, “I wish I had that much energy.” Athletes also can be inspiring figures in relation to knowing how to maintain higher energy levels. In the beverage market, sports and energy drink brand owners commonly have turned to these athletes as brand ambassadors for their products.
The 35th annual Natural Products Expo West tradeshow, which took place March 6-8 at the Anaheim Convention Center in Anaheim, Calif., boasted an attendance increase of 7.2 present, bringing together more 71,000 industry members, more than 2,700 exhibiting companies, and 634 first-time exhibitors.