The functional benefits associated with energy drinks have helped it attain the status it has today, but experts note diversification will take the category further.
New energy drink release in conjunction with #GFUELFaZeX Dream Setup contest
May 21, 2020
G FUEL, The Official Energy Drink of Esports, announced its new Sour FaZeberry flavor, which is developed in collaboration with gaming organization FaZe Clan, now is available to buy at gfuel.com.
Company reformulates, releases Clean Energy Beverages
March 23, 2018
Carlsbad, Calif.-based Mamma Chia, National Chia Day founder and chia beverage creator, is celebrating National Chia Day on March 23 with a new release of its Clean Energy Beverages.
Organic, plant-based beverages will be available in June
March 5, 2018
Zola, San Francisco, announced the launch of its new Organic Sparkling Energy Waters, as the next step in the company’s plant-based functional beverage innovation.
When it comes to beverage fortification, beverage-makers have embarked on their own quest to provide consumers with functional cognitive performance and energy, and ingredient suppliers are ensuring brand owners have more options that will support these dual benefits.
New age beverages are generating their fair share of attention in the U.S. market. In Beverage Industry’s Readers’ Choice: New Product of the Month poll for September, that trend continued.