On The Rocks Premium Cocktails unveiled its latest addition: the Blue Hawaiian, a vibrant tropical cocktail, marking the first of its limited-time offerings in 2024.

el Jimador Spiked Bebidas, a brand of Brown Forman, announced its nationwide launch after a successful test launch in limited states in 2023. 

Pelican Brewing Co. announced the launch of its newest release: Beak Breaker Tropical Double IPA.

As health and wellness trends continue to be a driving factor in the beverage industry, experts highlight how exotic fruits’ functional attributes and unique flavor profiles have growing appeal.

Optimum Nutrition (ON), part of Glanbia Performance Nutrition, introduced four new, limited-edition flavors across the brand’s Gold Standard 100% Whey and AMIN.O. ENERGY product lines.

Crescent Canna announced the release of Crescent 9 THC Seltzer.

Seagram's Escapes recently added five new tropical flavors within the Spiked portfolio. 

Tip Top Proper Cocktails announced the debut of an all-new, ready-to-drink (RTD) canned cocktail: the Jungle Bird.

Chicago-based Tampico Beverages and COOP Beverage Works, the wholly owned subsidiary of Oklahoma City-based craft brewery COOP Ale Works, announced its TAMPICO Hard Punch Fiesta of Flavor Sweepstakes. The luxurious beach giveaway will grant two winners the grand prize of a trip for two to a tropical destination, the companies say.

Waterloo Sparkling Water announced the launch of its all-new Tropical Fruit sparkling water, available as a limited-time-only offering for the summer season.