Domestic and exotic fruits finding favor in the beverage market include lemon, lime, peach and strawberry, while up-and-coming exotic flavors include blood orange, passionfruit and guava.
Naked Juice Co. Inc., a division of PepsiCo Inc., is launching new flavor in January 2020: Tropical Guava. Tropical Guava will be available in Naked’s traditional 15.2-ounce size, and is Non-GMO Project-certified.
Whether it be for weight management, immune health or a number of other motivators, consumers understand the role health and wellness plays in their lives.
Consumers know that consuming fruits and vegetables is important, but nearly half believe they do not consume enough, according to a 2014 infographic from the Produce for Better Health Foundation (PBH), Hockessin, Del.
The Coca-Cola Co. is expanding its Simply juice brand into a new beverage segment. Simply Juice Drinks are a premium line of all-natural, not-from-concentrate beverages.
In the past year, Life Up LLC’s Foco 100% Pure Coconut Water line has added 10 distributors, secured distribution in major supermarket chains and more than doubled its sales, according to Contessa Foconut Donna Bimbo, chief executive officer of the Brooklyn, N.Y.-based company.