With summer in full swing, consumers are turning to liquid refreshment beverages to beat the heat. This season remains a popular time for beverage companies to release limited-edition options that offer a seasonal flair.
Bold, red and white blends boasting Italian roots for your table
June 14, 2016
Available nationwide this summer, Mamma Mia, Puglia, Italy, announced the nationwide, U.S. launch of Mamma Mia Red Blend and Mamma Mia White Blend, wines to share around crowded tables filled with family, friends, laughter and — and of course, delicious food, the company says.
Delicato Family Vineyards, Manteca, Calif., announced that it has acquired the historic Santa Lucia Highlands vineyard estate long known to locals as River Road Vineyard from Monterey's McFarland family. The purchase of the 243 acres will strengthen Delicato Family Vineyards' presence in California's leading appellations, including Monterey, Lodi and Napa Valley, the company says.
Indaba, the flagship South African brand from Cape Classics, is getting a makeover this year. The wines have emerged with a fresh, elegant label created by premier South African designer Studio Anthony Lane, which strengthens brand communications, the company says.
Cans offer convenience, portability for wine drinkers
May 3, 2016
Barefoot Wine & Bubbly, a brand of E.J. Gallo Winery, Modesto, Calif., announced the national launch of Barefoot Refresh Spritzers in convenient, portable cans. The canned wines let people take wine many places where it couldn’t go before, the company says.
A strong partnership can help turn an idea into a product that consumers can’t wait to buy. For the readers of Beverage Industry, that also translates into our Readers’ Choice New Product of the Month poll winner for March.