Matua, a New Zealand wine, is releasing its 2016 Marlborough Sauvignon Blanc and Rosé with new thermographic label technology. The Chill Check labels activate and change color as a bottle is chilled to optimal drinking temperature.
Loyalty program offers consumers exclusive benefits
August 8, 2017
Black Box Wines, a brand of Victor, N.Y.-based Constellation Brands Inc., announced the debut of Black Box Rewards, a new loyalty program for its U.S. consumers that launched this summer.
New Zealand winery Invivo Wines announced that it now imports three of its wines to select markets of the United States: Invivo Marlborough Sauvignon Blanc, Invivo Central Otago Pinot Noir and Graham Norton’s Special Edition Sauvignon Blanc.
Chill Check labels activate when wine is at optimal drinking temperature
June 27, 2017
New Zealand winemaker Matua, Marlborough, New Zealand, is releasing the 2016 Marlborough Sauvignon Blanc and Rosé with new thermographic label technology.
I’m a big fan of movies and eagerly anticipate two events: the Academy Awards and Turner Classic Movies’ (TCM) annual 31 Days of Oscar, which took place on Feb. 26, and Feb. 1 through March 3, respectively. This year, several beverage brands took center stage at Hollywood’s biggest night.
New label is more contemporary, tribute to historic labels
April 14, 2017
Beaulieu Vineyard (BV) announced a complete label upgrade this year, the first in a plan of reinvestments in the winery and the brand, the company says.
In case you hadn’t heard (I’m sure you have), bottled water overtook carbonated soft drinks as the No. 1 beverage sold in the United States based on volume in 2016. With consumers showing their love for bottled water, it is no wonder that brand owners are introducing new products into this category.