Following interest and engagement from followers on Instagram, Ben Soffer founded Spritz Society, a collection of sparkling wine cocktails featuring all-natural, transparent ingredients.
Social media influencer and content creator Krista Horton and husband, Bryce Horton, unveiled Horton Ready-to-Drink (RTD) Cocktails, a line of coconut rum-based canned cocktails hitting shelves across the country.
Rancho La Gloria is launching limited-edition Day of the Dead inspired labels. The brand’s best-selling Lime and Strawberry ready-to-drink (RTD) Margaritas will showcase the new design in 1.5-liter bottles.
Laird & Co., America’s oldest distiller, announced the introduction of the Laird’s American Mule, a ready-to-drink (RTD) cocktail made with their world-famous Apple Brandy.
Playboy Spirits, in a joint venture between Spirits Investment Partners (SIP) and PLBY Group, announced the launch of PLAY HARD, a premium line of vodka seltzers.
Novo Fogo Cachaça announced reformulating and redesigning its popular line of award-winning Brazilian canned cocktails, offering consumers a fresh way to experience a carbonated twist on Brazil’s national cocktail: the Caipirinha.
The Glenlivet, a brand of Pernod Ricard USA, recently introduced The Glenlivet Twist & Mix Cocktails, a new line of premium, ready-to-serve, whisky-based cocktails.
As ready-to-drink (RTD) cocktails experience continued growth, experts note that the category’s rise could be due to diversification versus that of the hard seltzer category.