Shopper intelligence firm estimates St. Patrick’s Day week sales to be 5-15% higher than 2019 levels
March 10, 2022
Shopper intelligence leader Catalina, St. Petersburg, Fla., has tapped into its Buyer Intelligence Platform to determine how the ongoing COVID-19 pandemic has impacted alcohol beverage purchases at grocery stores across the country for St. Patrick’s Day celebrations and how they are likely to fare in 2022.
SouthNorte Beer Co., the maker of Mexican-style craft beers, branched out to offer three premium ready-to-drink (RTD) canned cocktails: Paloma, Mexican Mule and Matador.
Ready-to-drink beverage alcohol brand announces equity crowdfunding campaign on Wefunder
February 28, 2022
BeatBox Beverages, Austin, Texas, announced its newest flavor: Juicy Mango. As the eighth flavor of the popular ready-to-drink brand’s lineup, Juicy Mango is bursting with fresh fruit flavor and a blend of sweet and tangy notes, the company says.
Crown Royal, a brand of New York-based Diageo North America, is bringing the flavor to spring and summer celebrations for the next generation of drinkers (21+) with Whisky Lemonade, its newest ready-to-drink cocktail flavor.
Drake’s Organic Spirits announced the launch of its new BOXTAIL flavor: Drake’s Perfect Margarita BOXTAIL. The Perfect Margarita BOXTAIL joins the Drake’s ready-to-drink (RTD) cocktail line that includes the Minted Mojito, Watermelon-Tini, Mango Punch and Black Cherry Limeade.
FRESCA Mixed ready-to-drink cocktails will hit US market later this year
January 6, 2022
Constellation Brands Inc., Victor, N.Y., entered into a brand authorization agreement with The Coca-Cola Co., Atlanta, in the United States to bring the FRESCA brand into beverage alcohol through the manufacturing, marketing, distribution and launch of FRESCA Mixed, a new line of spirit-based, ready-to-drink (RTD) cocktails that are well-aligned to a number of emerging consumer trends, it says.