How and where consumers are purchasing their alcohol continues to shift, with eCommerce continuing to drive sales. Although hard seltzers have been king of the beverage industry the past three years, ready-to-drink canned cocktails now are outpacing the category.
Manly Spirits Co. Distillery expanded its collection of pre-mixed drinks with a new Berry Blush Gin & Tonic, as well as three vodka sodas: Rainforest Lime, Watermelon & Lychee and Pear & Elderflower.
Plume & Petal, a brand of Bacardi Ltd., launched Spritz Ready-to-Drink (RTD), a collection of canned spritz cocktails made from vodka that’s infused with natural flavors and sparkling water.
Proof Point Spirited Seltzers, a brand of Molson Coors Beverage Co., released a new line of hard seltzers made with real spirits and a splash of real juice.
The booming category of ready-to-drink (RTD) canned cocktails is giving brands a delicious recipe for summer success. Drizly notes that spirits-based cocktails have grown over 1,000%.
BACARDÍ Bahama Mama, BACARDÍ Mojito and BACARDÍ Sunset Punch launch in variety pack
May 24, 2021
Following on the successful launch of BACARDÍ Real Rum Canned Cocktails last year, BACARDÍ Rum, a brand of Bacardi Ltd., Hamilton, Bermuda, is expanding its range of canned cocktails with three new flavors and a variety pack. The new flavors are BACARDÍ Bahama Mama, BACARDÍ Mojito and BACARDÍ Sunset Punch (Sunset Punch exclusively is available as part of the new variety pack).
Greenbar Distillery expanded its foothold in non-alcohol ready-to-drink (RTD) canned cocktails with three new offerings: Earl Grey Bitters+Soda, UnGin+Tonic and UnRum+Cola.