Celsius Holdings Inc., Boca Raton, Fla., announced its acquisition of Big Beverages Contract Manufacturing LLC for $75 million. The transaction was completed using cash on hand and closed on Nov. 1.

With the increasing trend of outsourcing packaging operations to specialized firms, experts highlight the key beverage trends impacting contract manufacturing.

The beverage market is going through a metamorphosis as brand owners are entering new categories and are turning to contract manufacturers to support these new endeavors.

With the pandemic conditions impact on supply chains, contract packers have had to innovate in search of ways to meet trending demands while also adapting, improving and growing. 

NuZee Inc. (doing business as Coffee Blenders), Plano, Texas, and Farmer Bros. Co., Northlake, Texas, announced a strategic partnership under which Farmer Brothers will provide access to manufacturing capacity as NuZee continues to roll out new coffee and tea products in the United States. Under the agreement, NuZee may place up to 50 co-packing machines in Farmer Brothers' 500,000-square-foot, SQF-certified, zero waste facility in Northlake, Texas.