Tequila is gaining interest among consumers across the globe. However, agave, the raw material that is used to manufacture tequila, is expected to face a severe shortage in the near future.

Back in the late ‘50s and ‘60s, talking beer stein characters Schultz and Dooley promoted the mellow taste and naturalness of Utica Club lager in TV commercials. At the time, the brand was a strong regional competitor produced in Utica, N.Y., by West End Brewing Co., which is known today as F.X. Matt Brewing Co.

Before finalizing new beverage product concepts, beverage-makers need to consider the capabilities of the contract manufacturers and packagers (co-packers) with which they work, according to experts.

Function has added a new dynamic to the beverage landscape, which has allowed beverage-makers to explore new ingredients, package sizes and innovative products.